Internews Ukraine
Success stories
EU-Standard Pharmaceutical Regulator
We created a comprehensive communication framework — from strategy to specific products — to help build a cohesive understanding of the reform among businesses, consumers, international partners, and industry professionals.
Hromadas communications: a new strategy
We provided 30 municipalities with roadmaps for high‑quality engagement with residents, held 60 consultations, and developed Ukraine’s first manual to designing a communications strategy for local self‑government bodies.
Effective communications for 100 medical institutions
Over 100 clinics, hospitals, maternity wards, and other healthcare institutions across Ukraine enhanced communication capacities. We helped them build their brands and attract new patients.
High-Quality Media — Thriving Communities
We provided UAH 3.3 million in grants to support 71 media outlets and journalists. In addition, we offered mentorship support and conducted expert consultations on content improvement, cybersecurity, and fundraising.
Preventing Gender-Based Violence
We engaged young men in promoting gender equality. Our campaign reached over 3,000,000 people.
Cybersecurity for Everyone
We developed and carried out a nationwide communication initiative focusing on cyber hygiene protocols. The campaign successfully reached over 18 million individuals.
#AgainstRussianLies
We developed and shared 313 counter-narratives to Kremlin disinformation, reaching more than 11 million users.
Educational changes in simple terms
During the trying times of the pandemic and full-scale war in Ukraine, we developed and carried out a communication campaign about the most ambitious changes in education since the country’s independence. The campaign reached 15 million users.
Made in...
We developed branding and conducted a large-scale advertising campaign for local manufacturers in Zhytomyr, Ivano-Frankivsk, Kamianets-Podilskyi, and Uzhhorod. The campaign achieved a reach of over 10 million!
Thanks to us!
Our team ran a nationwide communication campaign on the importance of vocational education in rebuilding Ukraine, which has reached more than 30 million users both online and offline.
Eco-journalism in Ukraine
We taught representatives of local media how to write about environmental protection, specifically about the environmental crimes Russians committed during the war against Ukraine.
VOICE OF WAR
A School of Journalism was organized for ATO veterans, and a collection of their fiction stories was published. The veterans had the opportunity to speak, and society – to hear about the war without filters. The book was presented in Salon du livre in Paris.
UPGRADING UKRAINE’S MEDIA IN WARTIME
We helped 40 local media outlets boost their positions in the Ukrainian media market, digitalize, and overcome the crisis in the Ukrainian media industry. We conducted 200 expert consultations, provided over UAH 1.6 million in grants, and provided essential upgrades to 3 publications.
Strong Media — Strong Society
We implemented a comprehensive program to support regional media, with a focus on mentoring, digital security consultations, scholarships, and internships for aspiring journalists.
Wind from the Mountains
We worked with director Yulia Kochetova to create a documentary series to bring global attention to the plight of occupied Crimea
Keeping civilians safe
Conducted a large-scale communication campaign on wartime civil safety which reached 8 million Ukrainians
#PrisonersVoice
With the help of AR technology, we are reminding the world about Ukrainian prisoners held illegally in Russian captivity.
Ukrainian language for national communities
We developed and implemented a comprehensive communication campaign that popularized the Ukrainian language among national minority communities in Chernivtsi and Zakarpattya Oblasts.
Media and War: Support in 2022
During the first six months of the full-scale war, we helped Ukrainian journalists adapt to new realities of work and life.
Explaining Ukraine
Explaining Ukraine is an English-language podcast that has been monthly explaining Ukraine's politics, society, and culture since 2017.
Privatization for All
We conducted a large-scale communications campaign to increase public awareness and support for the privatization reform.
Artifake
We created the international art project. It brought the non-traditional and creative tools of street art to the defense of the informational space.
UkraineWorld
We created an English-language online platform about Ukraine for international audiences where we tell the world the truth about the war in Ukraine 24/7.
2022 Without Tobacco
We developed an advocacy campaign aimed at members of the Verkhovna Rada of Ukraine. This has contributed to the adoption of a comprehensive anti-tobacco law.
STRENGTHENING THE POTENTIAL OF YOUNG WOMEN
Strengthened the ability of young women to resist stereotypes and discrimination, involved them in decision-making processes at the local level.
СХID: Reload
We developed a brand identity for a communication campaign that breaks stereotypes about the East of Ukraine and contributes to its economic recovery.
Solution Journalism
We've helped create more than 180 materials in the field of Solution Journalism. 194 journalists've taken part in our trainings and webinars. Our online forum has received almost 40,000 views on Facebook.
Values through stories
30 videos were created on a variety of topics: from human rights protection and equality to environmental initiatives and innovations. Each hero demonstrates how it is to promote European values in his community and Ukraine in general.
Civic Leadership Academy
Organized a training program to strengthen the capacity of public sector leaders. Thanks to system training, networking, coaching, and mentoring, they have mastered new tools of object management, learned to communicate effectively with their audience, and cooperate with each other.
Internews Ukraine Turns 25
To celebrate the 25th anniversary of Internews Ukraine, we look back at our brightest initiatives, productions, and achievements.
STORIES FROM UKRAINE
The mobile storytelling project aims at breaking established stereotypes and negative perceptions about Ukraine abroad.
MEDIAZLIT
We have organized a summer school for beginner journalists, received 350 applications from the participants. We conducted 29 webinars lasting 65 hours.
CRISIS AS AN OPPORTUNITY
An online media course to help editorial offices to adapt to new working conditions during the COVID-19 pandemic. Its driving idea is to see in the crisis new opportunities for journalists. Webinar recordings and video lessons got more than 80000 views on Facebook and YouTube.
Ukrainian Regional Media Guide
The original English-language report on the regional media sphere of Ukraine. It provides a review of over 500 regional publications throughout the entirety of Ukraine.
Ukraine in Histories and Stories
The book of essays by Ukrainian intellectuals was published in English and Ukrainian. Among authors: Yuri Andrukovych, Irena Karpa, Yaroslav Hrytsak, Larysa Denysenko, Haska Shyyan, Andrij Bondar. The presentation of the book in 9 European cities brought it directly to interested readers.
RE-VISION OF HISTORY
A book that analyzes key narratives of Russian historical propaganda about Ukraine and gives a response to them. Available in Ukrainian and English. A successful large-scale online campaign to debunk the Kremlin's fakes about the past.
PROPAGANDARIUM
In an entertaining way, Ukrainians were taught to recognize fakes and not to be manipulated by the Kremlin. More than 2300 guests visited an interactive VR-installation in 7 cities of Ukraine. 114 pieces about the project were published in media outlets, including 17 TV spots.
Fit Your Life in the Valise
Through artistic approaches we have deepened mutual understanding between Ukrainians from peaceful territories and internally displaced persons. Three installations were organized in Kyiv, Lviv and Odessa (976 visitors). 121 materials on the installation and problems of IDPs were published in media.
UKRAINE – EU
The Strategy of Communication of the EU-Ukraine Association Agreement was developed and used as a basis for government policy. In cooperation with regional media, the nature of the EU Association agreement was explained to the public.
WORDS AND WARS
The first practical manual was published about the experience of a country that is going through a lengthy information attack. Recommendations were prepared for fighting Russian propaganda. The book was presented in the Council of Europe (in Strasbourg) as well as to EU institutions and experts (in Brussels).
UKRAINE+
Extraordinary deeds by ordinary Ukrainians were communicated to society. More than 100 items of content formed a new agenda for media – with new values and milestones. The Neighbors project was launched, telling multimedia stories about everyday life of people from Ukraine, Georgia, and Moldova.
INTERNET FREEDOM
The first and only web resource in Ukraine on internet freedom has been launched, the signing of the Declaration of Free Internet in Ukraine has been initiated, and proposals for laws that would repress internet freedom have been opposed.
DSS380
Ukraine’s first Digital Security School for journalists and civil society activists, DSS380, was opened. Apart from training, DSS380 experts conduct digital audits of organizations.
THE LIMITS OF WAITING
The documentary “The Limits of Waiting” became a winner at the 8th International Film Festival in Madrid. The film keeps the spotlight on the problem of prisoners and missing persons in Donbas and Crimea. The Verkhovna Rada adopted the Law of Ukraine on Legal Status of Missing Individuals.
COSSACKS
With the help of characters from a popular cartoon, we explain the nature of health care and energy reforms to Ukrainians. The campaign reached 6 out of 10 citizens in the entire country and facilitated increased support for reforms in the society.