English-language media outlet explaining Ukraine to the world



Ukraine is in the spotlight due to the full-scale Russian invasion

In 2014, when Russia occupied Crimea and started a war in the East of Ukraine, our country was at the center of world media attention. International journalists needed up-to-date and reliable information about these events, while the Russian disinformation machine actively obstructed access to the truth. Propaganda channels spread fakes about Ukraine around the world, some of which could be broadcast by other international media by mistake.

That is why Internews-Ukraine began creating the international analytical group UkraineWorld, which brought together key Ukrainian and international experts and journalists interested in covering the situation in Ukraine, as well as countering propaganda and misinformation. It would be turned into the English-language news site, where articles, infographics, videos, and podcasts about Ukraine are shared with the world. Among the most popular topics are Russian aggression, Ukraine's current political and economic situation, the country's reforms, and stories about prominent Ukrainians.

With the beginning of the full-scale Russian invasion on February 24, 2022, the UkraineWorld team faced new challenges. After all, along with its escalation on the battlefield, Russia also launched an attack on the information front. Propaganda narratives, unfortunately, occasionally end up on the pages of world media. Some of them would thus call the invasion a "conflict" or "crisis," would discuss the deportation of Ukrainians to Russia as "evacuations of civilians," and label the events in Bucha "unconfirmed" or in general "staged." The world urgently needed the truth about the war in Ukraine.


Coverage of the truth about the war 24/7

To reach the widest possible international audience, the UkraineWorld team works to tell the truth about the war in Ukraine 24/7 through various formats and channels: the UkraineWorld website, Twitter, Facebook, YouTube, Instagram, TikTok, and podcasts. The team focuses on the following missions:

  • Since February 2022, the Twitter and Facebook pages of UkraineWorld have been updated almost 24 hours per day. On these pages,  international audiences can stay up-to-date with the latest news about the war in Ukraine. 
  • To document Russia's war crimes, the UkraineWorld team has been collecting and sharing personal stories of people affected by the war through its #UkraineWorldTestimony project. These emotional testimonies demonstrate to foreigners far from the war the wickedness of the aggressor.
  • A full-scale invasion of Ukraine has caused tectonic shifts in the world order: experts predict global changes in the positions of states on the international scene. UkraineWorld tracks these processes and analyzes Ukraine in a global context with its #UkraineWorldAnalysis program. Explanations by professional experts allow readers to understand such complex topics as Russia's nuclear blackmail, China's policy on the war, Ukraine's integration into the EU, the impact of the war on the environment, and Ukraine's plans for post-war reconstruction.
  • UkraineWorld experts investigate narratives and tools of Russian propaganda, along with analyzing and refuting fakes. In the InfoWatch column, UkraineWorld shows how the Russian regime promotes its own narratives in the world and how online propaganda leads to real deaths.


Information impact on foreign audiences

UkraineWorld experts are quoted by influential foreign publications, including The New York Times, Financial Times, Le Monde, Atlantic Council, Radio Free Europe/Radio Liberty, FRANCE 24, and more.

International followers of UkraineWorld, which brings together key experts and journalists, receive truthful and timely information about Ukraine from first-hand sources. Additionally, the UkraineWorld team provides international audiences with useful advice and perspective, thereby contributing to objective coverage of the war in foreign media.

UkraineWorld's social media pages are read by thousands of users from the United States, the United Kingdom, the Philippines, Canada, Poland, Germany, Australia, and other countries. Coverage of posts and the number of subscribers are constantly increasing, along with the informational impact of UkraineWorld content on the international community.

  • In the first six months of the full-scale war, UkraineWorld's Facebook page reached more than 42 million unique viewers, and the number of subscribers increased by 70,000.
  • In the first two months of covering the Russian invasion, UkraineWorld's Twitter audience increased by more than 100 thousand readers. At the same time, monthly coverage has reached 125 million.
  • A tweet dated February 24, 2022 about a woman in Genichesk, Kherson region, asking Russian soldiers why they had come to Ukrainian land, received 49 million impressions.
  • Several Facebook posts have also received millions of impressions. For example, a post with an excerpt from the speech of Russian propagandist Vladimir Solovyov reached more than 3.1 million users and garnered more than 18 thousand comments. Readers were shocked and outraged by the flow of lies, where Solovyov compares German Chancellor Olaf Scholz to Adolf Hitler.

As long as information remains an effective weapon in the Russian-Ukrainian war, the UkraineWorld team will keep up its efforts and expand Ukraine's support in the world.

Related projects


Explaining Ukraine

Explaining Ukraine is an English-language podcast that has been monthly explaining Ukraine's politics, society, and culture since 2017.