Why the media still fuels stereotypes about women and how to prevent this

“Although over 50% of employees in television and radio are women, large media holdings are still predominantly run by men. As a result, women’s perspectives are less frequently represented in the news, and the main expert opinions still tend to belong to men,” Anastasiia Kovalenko, communications expert at Internews Ukraine, shares six tips to help make media materials more balanced and fair towards women.