Nostalgia, Irony, and Humanity in the Age of AI. Six Trending Ads from the 2026 Super Bowl

“Advertising during the Super Bowl broadcast has become a separate cultural phenomenon. For a 30-second spot for 100 million viewers in 2026, brands paid $8 million. Individual premium slots reached $10 million. For comparison: 10 years ago, the cost of advertising during the Super Bowl was half as much – about $5 million. Along with prices, expectations from brand manifestations are also growing”, Diana Ishchenko, Creative Director at Internews Ukraine, on modern marketing solutions at the season’s final National Football League game in the USA that actually deliver results.