Nostalgia, Irony, and Humanity in the Age of AI. Six Trending Ads from the 2026 Super Bowl

“Advertising during the Super Bowl broadcast has become a separate cultural phenomenon. For a 30-second spot for 100 million viewers in 2026, brands paid $8 million. Individual premium slots reached $10 million. For comparison: 10 years ago, the cost of advertising during the Super Bowl was half as much – about $5 million. Along with prices, expectations from brand manifestations are also growing”, Diana Ishchenko, creative director of Internews-Ukraine, communications expert at Compions.Agency.