Zelenskiy’s populism 2.0. What it means for Ukraine

“Zelenskiy is therefore a black box. He is a symptom of a new era when entertainment merges with politics and when the most successful campaign strategy is a popular TV series and viral online videos,” Volodymyr Yermolenko, Director of Analytics at Internews Ukraine and UkraineWorld's editor in chief, admitted while comparing the election tactics of the 6th president of Ukraine and his competitor Petro Poroshenko in 2019.