Maximum simplicity and relevance: how to effectively communicate changes in hromadas

"When launching large-scale projects, we sometimes focus so much on how people perceive us externally that we overlook the importance of sharing information within the team. This is crucial for maintaining a unified voice and serves as an effective means to prevent crises arising from the spread of inaccurate information within," Diana Ishchenko, Creative Director at Internews Ukraine, emphasizes the significance of effective communication, behavioral approaches, and storytelling during the implementation of changes in communities.