TikTok for social campaigns: Why it works

"Public organizations working with youth should consider TikTok as a platform for searching "early followers" of their own initiatives. Eager for change, active tiktokers often only wait for a reason to express a civil position. And let such a drive become a funny flashmob, dance shuttle, or song #БатькоНашБандера (almost 35 million views have gathered video with this hashtag) – no matter how strange a form may seem, it always has content behind it. And this content influences the formation of trends for the whole society," Diana Ishchenko, creative director at Internews Ukraine, told about the use of TikTok for social changes.

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