Memes, comics and short videos: 6 modern methods for public communications

“Humor helps a person to survive a traumatic experience, and state authorities explain complex topics. Thus, the Central Election Commission of Ukraine has published memes both before the full-scale war and now. They hit the heart of social media users, who interact with memes 50-200% more actively than with most other CEC posts,” Diana Ihnatenko, online marketing manager at Internews Ukraine, talked about 6 modern methods that would transform complex bureaucratic communication into accessible, creative and effective content.