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Strengthen VRU's communication capacity to inform voters

Press releases and news materials are among the main information products in parliamentary communications with the media and the public. High-quality materials ensure openness and transparency of the Parliament's work and promptly and clearly inform citizens about the most important socially significant events.

Therefore, on May 11, the USAID RADA: Next Generation Program conducted a workshop on trends and rules for writing press releases and news pieces. Twenty-five representatives of the communication units of the VRU Secretariat and secretariats of parliamentary committees attended this training session.

During the workshop, communications expert Artem Shevchuk told the participants:

  • how to adapt texts to different communication platforms;
  • what is the most effective length and structure of texts;
  • what to pay attention to while editing a text;
  • what to avoid in press release headlines;
  • how the search web marketing works, and what keywords to choose.

The participants also practiced the rules for writing high-quality press releases using actual website examples. They received a list of practical tips on developing news releases.

The USAID RADA: Next Generation Program strengthens the communication capacity of Ukraine's Parliament to enhance its ability to inform voters, engage them in the legislative process, and ensure transparency, openness, and trust in the Verkhovna Rada as a democratic institution.