Annual report2024

The article by "ZMIST" media outlet about the decline of Poltava's historical center contributed to the preservation of the building at 7 Hohol Street, which is now protected as a cultural monument.

"Karpaty" newspaper created a website that gained over 20,000 views in two months, and the number of Facebook subscribers increased to 9,000.

"Makhala" publication dispelled the myth about low patriotism in the south of Ukraine, showcasing the support of Ukrainian Bulgarians, Gagauz, and Moldovans in their desire to free themselves from Russian influence.

95 % of participants rated the fundraising webinar 5 out of 5, noting the practical usefulness of the knowledge gained.

Training participants are already applying the knowledge and skills they acquired in their editorial offices (SEO, SMM, target audience analysis, work with analytics, and grants)

19 scholarship recipients have published their materials, with one more to be completed in spring 2025.

Thanks to the project, media partners "Visnyk Ch" and "Zolotonosha.City" reached 1,000 subscribers on YouTube and launched monetization, which provided the first profit and created a foundation for financial sustainability.

Media outlets increased their reach: "Visnyk Ch" — by 44.7 %. "Faine Misto" studio recorded growth on YouTube (+969 %) and Telegram (+67 %). "Mediadokaz" increased its reach on Facebook (+84.4 %) and active website users by 85.7 %.

"I-VIN.INFO" and "Mediadokaz" received new funding from foundations and entered into advertising partnerships, while "Horodok District TV and Radio Press Center" increased advertising revenue by 22 %.

"Kremenchuk Telegraph" helped a war veteran enroll in Miltech and IT courses, contributing to his subsequent employment.

Journalists improved their skills in creating materials.

Media outlets acquired practical skills for effectively responding to information challenges in wartime conditions.

Conducted public events featuring renowned Ukrainian and foreign intellectuals (Timothy Snyder, Dmytro Kuleba, Timothy Garton Ash, Pavlo Klimkin, and others).

Texts by Ukrainian authors were published in media outlets across many countries, including Mexico, Argentina, Colombia, Qatar, France, and Germany.

Organized public events about Ukraine at leading universities in Germany, France, and the USA.

Secured presence on well-known media platforms such as BBC, France 24, Radio France International, and France Culture.

Expanded reach to international audiences in North and Latin America, as well as Europe, allowing the Ukrainian perspective to be conveyed to foreign communities.

Foreign colleagues and participants of international events highly appreciate the quality of content and admit to being fans of UkraineWorld's podcasts and materials.

The project catalyzed positive changes in business-government relations: new entrepreneurs actively began approaching cities to become part of the local brand. This indicates growing trust and cooperation.

Local producers reported sales growth: participants of the fair and fashion show in Zhytomyr recorded an increase of 2–7 %, while the JST-studio jewelry workshop noted a significant expansion of their customer base after the advertising campaign.

The project's success in Zhytomyr, Uzhhorod, Ivano-Frankivsk, and Kamianets-Podilskyi prompted Bila Tserkva to join the initiative in 2024: it shows the scalability of the local business support model.

Partners described our work as "the most successful and productive collaboration," emphasizing the team's ability to "do the impossible at the highest level."

Citizens received clear, step-by-step instructions on how to obtain compensation.

We strengthened the communications of the Ministry of Communities and Territories Development of Ukraine.

We conducted training for journalists and developers, enhancing the expertise of key stakeholders in recovery issues.

We developed a crisis communication plan to enable rapid responses to challenges during the program's implementation.

16 activists from the regions came to Lviv to exchange experiences with other initiatives. It gave them new ideas and partnerships for future projects.

Eight civil society organizations received mini-grants and successfully implemented their initiatives, ranging from art therapy for military wives to freelance and SMM training programs.

We conducted a large-scale information campaign involving influencers, which engaged hundreds of thousands of Ukrainians. Their video stories inspired others to join in making changes.

Through media projects, video explainers, and social campaigns, we spread knowledge about women's rights and their role in peace-building in Ukraine.

Through regional messenger chats (223 participants) and offline events, a sustainable network of activists was created in the Donetsk, Dnipropetrovsk, and Poltava regions. It ensures continued interaction and experience exchange between participants even after the project's completion.

19-year-old project participant Andrii conducted 11 educational hours for 337 high school students in the Pokrovsk community.

22-year-old Yehor from Kryvyi Rih developed and conducted his own educational program on countering violence.

Former village community head Liubov Sherstiuk founded her own NGO, "Power of Love," which works on women's activism.

Our three videos, which were produced in partnership with the YouTube channel "Price of the State," garnered over 390 436 views.

The educational program "Transparency in Action" involved over 170 journalists and representatives of civil society organizations. Their level of understanding of the reform increased by 104.76 %.

A series of materials in regional media about successful cases of state property use reached an audience of over 4 million. In particular, they highlighted stories of IDP shelters and successful privatization in various regions.

Developed a guide on communicating the reform, which became a practical tool for working with media and contractors.

Collaboration with artist Yevhenia Polozina and a master class for children in the restored art school (Myrhorod, Poltava region).

Artworks based on children's drawings were turned into a series of postcards.

A touching incident occurred when a boy with health problems who temporarily couldn't walk very much wanted to participate in a master class at a restored art school. His parents carried him in their arms so he could join the creative process.

We created an online course on LSG communication basics on the U-LEARN platform, accessible to all communities in Ukraine.

80 % of program participants noted increased confidence in their communication skills.

40 % of participants have already implemented new communication formats in their communities.

Uman community introduced regular press tours, helping to build trust between authorities and the community.

Kulykivka community successfully conducted the "Healthy Community" info campaign, which increased vaccination rates among the population.

Kehychivka community improved communication about the work of the Resilience Center for community residents and the Youth Center, which doubled the attendance of these facilities.

60 % of medical institutions reported a significant improvement in communication levels after the project, which increased patient flow.

23 % of institutions began reviewing their budget to increase communication expenses and develop crisis plans.

30 % of medical institutions revised their internal communication policies and hired new specialists, particularly in communications, design, and copywriting.

Participants also began establishing new partnerships with charitable and donor organizations. It helped implement social initiatives, particularly for veterans.

Poltava Sklifosovsky Hospital launched a Center for Communications and Patient Services and introduced a pilot online appointment service for certain specialists. The team also developed a patient route for paid services and is improving content for the "interactive reception."

Communication specialists at Nizhyn M. Halytsky Central City Hospital improved internal interaction and communication with patients by introducing new navigation, a feedback system, and an "Employee Code of Ethics."

In Zaporizhzhia, the "Primary Health Care Center No. 10" updated internal communication standards, launched an employer brand development campaign, presented an information portal with newsletters for employees, and started a "Day in the Life of a Doctor" section.

The EU Delegation's social media audience is steadily growing. Despite the general decline in interest in news content in Ukraine, the Facebook page gained 2,753 subscribers, and Instagram gained 2,600.

The reach of the EU Delegation's content in Ukraine increased. In 2024, the total figure for Facebook and Instagram was 23.7 million. In particular, organic reach on Instagram almost tripled.

Positive feedback from training participants—over 100 journalists from all regions of Ukraine noted the practical benefits of the training. This is confirmed by their responses in feedback forms and social media posts.

Created a community of young leaders ready to actively participate in the country's recovery.

Developed an academic program that meets the requirements of modern European educational standards.

Participants expressed satisfaction with the program: "I am very satisfied with the lecturers; their enthusiasm inspires and gives new ideas."

Participants noted that this program gave them new tools and knowledge to influence Ukraine's development.

Artists from the EU, after seeing Ukraine during the war, began actively advocating for it. For example, Belgian artist Didier Schören gave an interview to GrenzEcho after the residency about the importance of supporting Ukraine through art.

Artists created unique works with high social resonance: Alisa Kormach's 3D work, which combined the Brandenburg Gate with Prymachenko's style, went viral on social media.

German photographer Jan Tau created a trilingual web project "100 Degrees – Preserved Identities," which documents Ukrainian stories through the metaphor of preservation.

Participants formed a sustainable professional network for future collaborations between artists from Ukraine and the EU.

We developed methodological recommendations for combating gender-based disinformation.

79.5 % of participants improved their understanding of media literacy principles.

We conducted the "DisOut" conference in Kyiv, which brought together media professionals, experts, and civil society organizations. It became a platform for discussing information security challenges and developing effective solutions.

We implemented a creative approach to communicating information hygiene through the concept of a "media literacy marathon".

Network participants actively joined Global Media Literacy Week: their posts received over 250 000 impressions.

During a 2-year study, we identified over 268 disinformation actors who spread 2.2 million publications in Ukraine and Belarus. It helped analyze the tactics of Russian information warfare.

Media professionals started using AI to detect disinformation.

Journalists improved their skills in countering propaganda and creating quality content.

Santa in a Christmas video talked about the importance of media literacy, which helped draw attention to the topic even during the holiday period.

4 media outlets joined and helped reach the target audience from frontline regions, where people most affected by disinformation live.

An article about the use of AI in information manipulation attracted media attention: our experts were invited to a live broadcast on the Kyiv 24 TV channel, which helped spread knowledge among a wider audience.

A post about possible account blocking on Facebook and Instagram caused great activity in the comments: people actively shared their experiences. It showed the importance of choosing topics that provoke discussion and the exchange of experiences.

With the Program's support in 2024, the Verkhovna Rada passed laws "On Lobbying" (No. 3606-IX) and "On Public Consultations" (No. 3841-IX), as well as laws on housing for internally displaced persons (4080-IX) and on the priority right of certain categories of internally displaced persons to receive compensation for destroyed real estate (No. 4114-IX).

The internship program in the parliament's Research Service gave participants valuable experience and helped two interns find jobs: this contributed to renewing Verkhovna Rada's personnel potential.

The program strengthened the parliament’s institutional capacity. A modern training center with full technical equipment was created, cybersecurity systems were implemented, and the ability to conduct hybrid events was ensured. Over 600 VRU staff members were trained in digital competencies and communications.

A series of forums for veterans and internally displaced persons was held, and regular meetings of deputies with voters in the regions were organized. It helped establish communication with citizens under martial law conditions.

Created the first manual in Ukraine on developing a communication strategy for communities.

Dobrotvir community created a new sector, Public Space "OSA", responsible for communications.

Four communities (Rava-Ruska, Artsyz, Myrhorod, Veselynove) made their websites more accessible to residents.

Five communities (Boratyn, Myrhorod, Rava-Ruska, Poliana, Ostroh) launched new communication channels on social networks.

Ostroh community launched weekly video reports of the mayor, which gather over 5,000 views.

Five communities (Rava-Ruska, Veselynove, Brody, Bushtyn, Dobrotvir) started using graphic editors to create content.

Bushtyn community solved the problem of staff shortage by involving the youth center.

Four communities (Dykanka, Veselynove, Poliana, Vynohradiv) updated their approach to crisis communications.

Veselynove community strengthened data cybersecurity and increased social media reach.

We conducted comprehensive digital security audits, provided personalized recommendations, and procured necessary software for communities.

We developed informational materials on countering phishing in response to a real incident.

We created additional educational materials, including posters about phishing for Administrative Service Centers.

We started cooperating with the online psychotherapy platform Pleso. The team gained access to psychological support, which contributes to emotional well-being and productivity.

We work on organizational structure: new positions and roles help attract specialists with strong and specific expertise.

We implemented new services: PeopleForce for HR process automation and Monday.com as a task management and knowledge base system.

The organization returned to an offline format, which helped strengthen team interaction.

We updated the security policy, strengthened office access control, and introduced crisis training.